Lovecraftian high fantasy

From AJS.COM

Lovecraftian high fantasy isn't really an established sub-genre the way Lovecraftian horror is, but many examples of it exist. H. P. Lovecraft was an author of horror novels in the 1920s and 1930s. These novels carried on the tradition of Poe and to a lesser extent, Shelly, who wrote about the dread of the unknown. This genre was supplanted, however, by the swords-and-sorcery stories that became popular in the wake of Tolkien and those who followed him.

Today, there is a blend of the two approaches occurring. Probably the best known is World of Warcraft, which blends a Lovecraftian back-story involving chaotic and malevolent Old Gods with the foreground story of mighty deeds of warriors and magicians battling dragons and demons. This layering of both styles of fantasy seems to work well, though it certainly requires a story with enough scope to capture both styles.

I call this blending "Lovecraftian high fantasy," for lack of a better term. Typically the genre is not directly horror, but pure fantasy with the creeping dread of Lovecraft and Poe lurking behind the scenes, manipulating events. Another example of this is the god Tharizdun from the Dungeons & Dragons setting, Greyhawk whose manipulation is credited for many of the world's significant events.